We are a company that had an improbable beginning and one that truly enjoys the smiles on people’s faces when they try our products.

It all started when Justin and Dave won some money on America’s Funniest Home Videos® and used it to launch the first product, Bacon Salt®. That’s right, salt that makes everything taste like bacon. America. Bacon for the Win.

It all started with a dream to make everything taste like bacon and the $5,000 that Dave’s 3-year-old son won on America’s Funniest Home Videos by hitting Dave in the face with a whiffle ball. They soon realized that the worldwide demand for a bacon-flavored seasoning was more immense than could ever be imagined.

The winning video – not super funny, we know. There was probably some kind of bacon-loving divine intervention involved here… but a win’s a win!

New Owners, Same Salt!